Here are the eight reasons why I tell people you must have a top-notch personal brand if you want to be successful today:
1. Opportunity finds you.
When your personal brand is attractive, customers, clients, vendors, press and even companies looking to hire, will find you and reach out to you. I am the CEO of a new social media platform, and I had them contact me for the job. I didn’t even know the position was available. I have gotten media appearances, writing opportunities and speaking engagements because I get noticed and folks reach out to me.
2. Online networking power.
When you have a compelling personal brand, people find you interesting and desirable, so they are willing to connect with you. I get dozens of new Linkedin and Twitter connections every day. People look at my profiles, follow me and want to know more about me.
3.In-person networking power.
When I'm at a networking event and I engage others, I have many aspects of my brand to share. It makes me more interesting than the guy who walks up to you and says, “Hi, My name is Joe, and I sell insurance.” I have many facets to my brand, both professional and personal. That makes people want to connect with me and do business with me. I can demonstrate proficiency and have the online assets to back them up on many topics like photography, entrepreneurship, my Man-Up Project and fatherhood, blogging, speaking, social media, men’s health, non-profit work and more.
4.Build your business.
When I had to reinvent and rebuild my photography business in 2007, which was failing because of the rapid decline of film, it was my powerful personal brand that drove much of our success. Customers, clients and vendors are more likely to do businesses with a company when the leader has a killer personal brand. Good examples are Richard Branson, Elon Musk, Mark Cuban, Mark Zuckerberg, Bill Gates, Fred Smith, Warren Buffet and even Donald Trump -- whose personal brand may be bigger than his business. Where would their companies be without their personal brands shining on their company brands?
According to SHRM, 84 percent of hiring managers use social media to hire -- 96 percent use Linkedin, and 53 percent use Twitter. Many companies post jobs on Twitter before anywhere else. But the most revealing statistic is that 66 percent of hiring managers use Facebook to hire. They are doing that because they are trying to find out more about you than just what’s on your resume. They want to know you as a person and understand whether you are going to fit into their corporate culture.
It’s a logical approach for selecting the best candidates. Candidate A has an impressive resume. Candidate B has a similarly impressive resume, but their strong personal brand shows that they have a blog with articles on topics relevant to the company’s business. They tweet about news and ideas from the industry. They do yoga, run half-marathons, and they volunteer for charity. Who do you think is getting the interview and the job?