Thursday, October 22, 2015

7 TRAITS THAT MAKE OR BREAK YOUR PERSONAL BRAND


From Fast Company, Stephanie Vozza provides 7 traits that will have a significant effect on your brand.  Stephanie's list includes:

1. ACCESSIBILITY 
Develop a persona that is reachable, says Koppelman. "Always answer the phone—it’s an unusual trait," he says. "If you don’t, you may never know what the person wants."When people know you always answer your emails and phone calls, opportunities will come more frequently, he says. 
2. ATTITUDE 
Always put your best self forward, says Koppelman, even if you don’t feel like it."This is important in good times and in bad," he says. "The truth is, no one else cares about your problems, they care about a solution to whatever they need. Always present your best self."\ 
3. INTEGRITY 
The truth comes out at the end of the day, and Koppelman believes it’s important to be honest, even when it’s easier not to. "A lot of people don’t stick to the truth; they say what the other person wants to hear," he says.Loyalty is another element of integrity. "Being honest and loyal helps you build a trustworthy and credible brand," he says.