Wednesday, December 27, 2017

5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

From Entrepreneur, Jasmine Sandler shares her recommendations for personal branding for entrepreneurs.  One of the key steps is to develop a marketing plan. To develop your marketing plan, she writes:
As essentially a one-day planning session, think about and answer:
1. Where will you market your personal brand? Online, offline or both? What channels, if applicable?
2. Who is your audience and where do they hang out online? For this, I would strongly suggest making a detailed user profile. Do you target B2B, B2C or both? Age range? Income? Education level? School type? Work history? What type of content do they consume the most? Whom do they patronize and why? What do they spend on related products and services? 
This one is critical, as a personal brand is all about creating a connection with your audience, whether one-to-one or one-to-many, so you need to understand who you want to build a relationship with and why.
3. What is your marketing budget for your personal brand? What is your intended revenue stream? Does it directly tie into your existing business? New business? The more you can closely define your expected revenues and expenses ties to this brand, the more realistic your entrepreneurial success becomes.
4. How, where and when will you become a thought leader and/or influencer in your industry? This is the crux of personal branding for entrepreneurs. It is about knowing the field in which you possess the most experience, information, and passion. How will you penetrate influence through the development and delivery of thought leadership pieces? What will they look like? A comment? A blog post? An article? An ebook? A video? A PR stunt? How often will you contribute and where? Start by making a list of places to which you want to contribute. Know this by researching where your audience is, and what matters to them.
Read the full story at 5 Personal Branding Tips Every Entrepreneur Needs to Know to Make It Big

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