Saturday, August 11, 2018

7 Ways To Grow Your Personal Brand in Less Than a Week

From Entrepreneur, Dhaval Patel offers seven ways to grow your personal brand quickly. These are my favorite parts of his advice:

2. Get a website.

If you're going to make a name for your brand online, you need a site where your audience can visit so they can learn more about you. So, get a personal website with an "About me" page. There are lots of tools that you can use and websites you can visit to help you build your own website. Some of them are free. Some are paid, but remember,  you get what you pay for.
If you want your website to be dynamic and professional-looking, make sure that you allot enough time, effort (and even money) into it. Use high-resolution photos of yourself and keep your copy short and engaging.

3. Think about your audience.

Who are you trying to reach? This is called your target audience.
If I've learned anything in my years of marketing, it's that you need to define your audience early on. Are you trying to direct people to your personal website so they can learn something from you? What do you have to offer them?
By answering these questions, you'll be able to get a better picture of your audience, and this will give you direction on how you communicate with them on your website and on social media.

6. Be you and only you.

I'm offering you this advice because I learned the hard way. When you are building a personal brand, you do want to put your best face forward. But you also don't want to create an online presence that isn't true to who you really are. Social users are savvy about honesty -- and they can tell when marketers are not being vulnerable and genuine.
So make sure you are putting forth an honest profile of who you are. When you do this, you’ll effortlessly build trust.

Read the full story at 7 Ways to Grow Your Personal Brand in Less Than a Week

No comments:

Post a Comment