From PeopleMatters, Shibani Belwalkar offers 5 steps to build your personal brand. She starts by recommending you identify your passion and then align your brand with your personal values. She writes:
Read the full story at 5 steps to build your Personal Brand.
Identify your PassionWhat makes you tick? Call out your strengths and label them. Get as close to the basics as you can and be eloquent about what it is you believe you have on offer to the world. Several attempts could be made before you can zero in on what really defines you. But what is important is to believe in the fact that you had a purpose in life before anyone had an opinion about it! Start where you are, use what you have and do what you can. Keep characterizing yourself. Precise, concise and consistent.
Scale your Values to Articulate your IdentityOnce you have defined yourself, you need to articulate your identity with your values. The Greek Philosopher Heraclitus had said that ‘Character is fate’. After all, if people like you, they will listen to you, but if they trust you, they will do business with you. Reputation matters tremendously. Admit mistakes if you make them. Work with all stakeholders to create mutually beneficial solutions to forge deeper relations. The base of all interactions should be Trust, Respect and Humility, fundamental human values. Every interaction should reflect your values. Brands don’t just live on the page anymore. They are living breathing things. It is important to build your brand that is aligned with your values so that your actions are aligned with the message you are putting out there.