Sunday, July 10, 2016

4 Misconceptions About Personal Branding You Need To Abandon Right Now






From Fast Company, Erica Breuer share four misconceptions about personal branding.  The first one is: 

1. "I’M NOT THE KIND OF PERSON WHO NEEDS A WEB PRESENCE"

This is the lie I hear from my clients most frequently. It’s usually paired with the mantra "I’m really kind of a private person" or "I hate social media." The worst case I’ve run into was a super talented woman targeting a digital marketing job—and she was doing it without an active Twitter feed. Yikes!
If you’re in any vein of technology or marketing these days, you have to be active on more than just LinkedIn. But you don’t have to be the type of person who shares pictures of your lunch or tweets every thought you have to build your brand on the web. You don’t even have to churn out lengthy blog posts to start branding yourself as someone who’s engaged in an industry.The truth: You can have an active web presence without baring your soul.
All you have to do is select one to two social platforms that work for you and engage with content that’s relevant to your area of expertise. Simple shares and comments every other day or so.
See the full list and read the full story at  4 Misconceptions About Personal Branding You Need To Abandon Right Now