1. Use The Word That Most Describes Your Brand Repeatedly
If your brand were one word, what would it be? If you’re telling a story about your brand, bring each peak and valley in your story back to that one word. Use a powerful word that artfully describes your unique brand. Use something emotive, as people tend to remember how you make them feel versus what you say. And, if that word can be visually linked to your brand, you’re gold. – Cha Tekeli, Chalamode, Inc.
2. Share Your Hero’s Journey
You are a company run by human beings for human beings. Share the authenticity of your hero’s journey with the world. Life is full of obstacles, pain, and low points, not just high points and celebrations. Show your light and your darkness. Invite the world into what you stand for as a brand and where you are strong, but also where you are frail. It’s time for companies to get real. – Corey Blake, Round Table Companies
3. Be 100% Real And Share Your Journey
People connect with people. Stories that share triumph, tribulations, and the overcoming of obstacles are examples of ways to achieve this. More simply put, allow yourself to be seen as a round character rather than a flat character. This literary idea can be inputted into a powerful brand by conveying your emotions, inner thoughts, and the struggles you have encountered along the way. – Wendi Weiner, JD, NCRW, CPRW, CCTC, CCM, The Writing Guru