Sunday, May 21, 2017

Define Your Personal Brand With These 3 Questions

From Career Sherpa, Hannah Morgan provides outstanding guidance on how to define your personal brand.  Answering the three key questions helps you define your brand and what you want to be known for.  Hannah writes:

What Problem Do You Solve?
Every business has a problem that needs fixing. This is why companies hire new people. It is also the reason companies buy services. When you understand this simple rule, it will help you convey your message.
Businesses want to hire people that will increase profits, decrease time or labor or improve efficiency. No one is going to hire you based only on your degree or an impressive list of past employers.
The problems companies face come in all shapes and sizes. But to get you started thinking about the problem you solve, think about times when you have come up with an innovative solution. You may be known as the original thinker of the group. Every company needs an out-of-the-box mind.
Perhaps you implemented solutions that saved time. Your new process may have reduced hours worked on a project or enabled a new product to reach the market faster. Time is money, so if you possess the knack for saving time, your skills are in demand.
Making something easier, whether ordering a product, speaking to a customer service representative or streamlining an internal process, is a skill most everyone appreciates. If you’ve ever removed red tape or automated tedious work, you’ve made some people very happy.
Write down the top problems you’ve enjoyed solving.
How Do You Meet or Exceed Expectations?
The work you’ve done in the past is indicative of the work you will do in the future. If you have met or exceeded expectations, that says a lot about you. But you’ll need to be specific.
Have you made it easier to get projects completed? Have you made it less risky to do business with your employer? Do customers love to refer new business to your company? If you serve internal customers, in other words, other departments within your company, you are measured the same way.
Start asking yourself how you made it easier for departments to interact with you. Have you anticipated potential problems and proactively put measures in place? Do you listen to what your internal customers are asking for?
Identify the situations when you’ve improved how customers interact with you, your team or the company, and you’re one step closer to pinning down why people like working with you.
Write down the examples of times you’ve met or exceeded expectations.

How Do You Make A Difference In the World?

Personality goes a long way to differentiate you from the competition. Think about what people have said about why they enjoy working with you.
It could be due to your management style or how you communicate. Or maybe you’ve been recognized as the person who gives 110 percent to get things done. Is it possible that people come to you because you put them at ease and they trust you will provide the best solution?
Take note of the positive feedback you’ve received and look for recurring patterns. You shouldn’t take this for granted or be humble. Your unique way of getting things done makes a difference in the world. Capture this feedback and use it to market yourself.
Read the full story at Define Your Personal Brand with these 3 Quesions and sign up for the Career Sherpa newsletter for great career advice.

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