On LinkedIn, Shama Hyder shares her terrific recommendations on how to build an awesome personal brand. Shama writes:
Here are seven ways to start building an awesome personal brand.
Start thinking of yourself as a brand
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. On the contrary, as Michael Simmons writes, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. Here are some examples of individuals who have built up authentic and powerful personal brands: Michael Port, John Bates, Mike Michalowicz, Dave Kerpen, David Meerman Scott, John Jantsch, Dave Carroll, and Barry Moltz.
Audit your online presence
You can’t mold perception without first understanding the current status. In other words, Google yourself and setup alerts for your name on a regular basis. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.Read the full story at 7 Things You Can Do To Build An Awesome Personal Brand
Secure a personal website
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.