Saturday, January 14, 2017

How to Build a Memorable Personal Brand on Twitter

From Hubspot, Wendy Marx offers terrific guidance on how to build your brand on Twitter.  She recommends following the leaders in your industry, defining your brand, and sharpening your profile and provides actionable takeaways.  For example, she writes:  

Step #4: Create and curate great content. Repeat.

Tweet negative things and you’ll be seen as a naysayer. Tweet helpful, insightful content and you’ll grow your reputation. If there’s a common thread among those with impressive Twitter brands, it's that they all post a steady stream of valuable content.
“You can’t tweet enough,” urges Schaffer. This doesn't mean that you should aim for 100 tweets a day, but if you're seeing positive engagement, keep it going.
The lesson? Find your rhythm. For example, Michael Brenner, author and CEO of Marketing Insider, says he tweets every hour typically from his smart phone while reading. “I’m a big fan of email newsletters,” he says. “I scan the headlines and if I read the article, I share it.”
While it’s tempting to rely solely on curated content, if you’re serious about building your personal brand, try to post some original content. “The fuel of social media is content,” says Schaefer. “I devote an enormous amount of time to creating original content on my blog which then becomes something I can deliver on Twitter that is helpful and unique.”
Smith says she likes to spotlight up-and-coming bloggers and experts that not many people are tweeting about. “I want to give people a leg up and not just share the same super popular blog posts others were sharing,” she says.

Actionable Takeaways:

  1. Don’t share content without identifying the source or the author, says Schaffer. Don’t simply say via @HubSpot or @HuffingtonPost. Take the trouble to also identify the author, who will appreciate the mention.
  2. Tweet with an image whenever possible. Posts with images on social media are 40X more likely to get shared. “I tweet 100% of my tweets with images,” says Schaffer.

Read the full story at How to Build a Memorable Personal Brand on Twitter